charlie lee is a Swedish brand for children 0-12 years with a clear ambition to offer stylish clothing for kids and parents with an eye for fashion. The first collection was released in April 2010 and have received a lot of media. charlie lee was nominated by the Swedish children's magazine MAMA to "Kids Fashion Designer of the year 2010".
The company was founded by Lena Wallensteen who has worked in the fashion industry for 20 years. She saw the need for a line of children’s clothes that necessarily wasn’t childish. In the fashion jungle of extreme colors, oversized logos and designs on the verge of kitsch we saw the need for a brand that offered fashion for kids in a more timeless and cool, Nordic design.
charlie lee is based on the idea that children – as well as adults – need a solid base for their wardrobe. With this as a clear guideline, collections are designed for girls up to the ages of 12 years. Another clear goal for the design is that the garments should be timeless so they can be used on all kinds of occasions and with all kinds of accessories and shoes. But the timelessness has also the important purpose of being environmentally friendly. charlie lee believe that the mentality of wear and tear is not sustainable. This is the reasons why we want to encourage parents to arrange for a solid base in their children’s wardrobe with high quality garments that lasts over the next fashion trend.